We are Ioanna and Maria — sisters, chemical engineers and skincare enthusiasts. Since we were little, we were sharing the same passion for cosmetics and the same love for clear, healthy skin. As we grew older, we realized that skincare doesn’t need to be complicated to be effective. That’s how iam was born: a brand grounded in knowledge, experience and personal need for skincare that respects the skin, is effective, rich in active ingredients and designed to meet multiple needs, all while being a pleasure to use. Driven by all the above, each formula is the result of thorough scientific study and research and is carefully developed to deliver both immediate and long-term results. All our products are designed to work together, so that anyone can create a personalized routine with just a few steps, tailored to their skin’s unique needs.
The name of our brand ‘iam’ stems from our initials – Ioanna and Maria – but also from the most powerful statement one can make, «I am». To us, skincare is an act of self-acceptance, care, strength and identity. We believe in the power of self-care, the uniqueness of every skin story and the value of a personalized skincare routine, the one that best meets individual needs of every skin and evolves with you through every phase of life.
